By James Byrd, MBA
Channel platforms such as Twitter and YouTube can be used to add momentum to other marketing channels within the framework of the social
media strategies (SMS), and that of the traditional marketing mix. For example, the Old Spice Super Bowl television ads which shifted the momentum of that ad campaign upstream to the YouTube platform. Yes, just as you might think, there are other elements of the total campaign package that can extend the reach of an ad campaign, namely the addition of mobile connections would be a crucial strategy given that every company out there now has an app for whatever reason you might encounter. The quick response devices should be the main focal point when devising the SMS.